My rating: 4 of 5 stars
Very nice, year by year biography as if you are living his life. Several things to I concluded:
1. How you run business by passion. Passion and love of what you do is driving things around,
2. How to build business brand:
– Bold decisions,
– marketing is a serious job not applied through theories, it is applied through having customer part of your organization (role of Simon)
3. Business scaling up.