My rating: 5 of 5 stars
The book is great in terms of layout and content. It tackles the subject of preparing persuasive presentations. However, I can find it fit in area of change management as well. The CAST method is explained in simple terms and all of it makes since. It can be used as a great a recipe to be followed before preparing presentations or business case explanations. I highly recommend reading this book and practicing mentioned techniques and tools.